Hi, I’m Rebecca, the founder of EnviroVisuals. Here are a few quick questions to help you get to know me!
What do you do?
I have a background in sustainable development and the charity sector, with my particular passions being sustainable food, agriculture, youth leadership, and mental health. I am forever curious about the world, and my passion is empowering people to make positive change.
So, how does this relate to art?
With 60% of us being visual learners, there is so much potential for visual communication being used to engage, educate and inspire. However, as we go into our careers, our creativity can dwindle and written policy reports or inaccessible ‘jargon’ takes over.
When it comes to environmental and social change, there is a huge need for visual communication whether you work in corporate CSR or for a local grassroots charity. We are facing complex, global challenges which involve diverse groups of people, cultures, countries, and languages. There are also interconnections – water and war, politics and food, ethnicity and representative leadership… Visuals provide a way for all this complexity to be summarised in accessible ways, for the links to be shown, and for all voices to be heard.
What gave you the idea of EnviroVisuals?
I first saw the positive impact of visuals when doing agricultural research in India and Madagascar. I met with local farmers to find out about land use and seeds. Using sticks and stones in the sand, a group of young men mapped out their land zones. Using coloured paper with rain, crop, and pest logos, female farmers showed me the impact of climate change on their crops. Unfortunately, due to literacy barriers, many of these insights are not included within written policy reports.
Once back in Europe, I realised that art was a powerful communicator in all sectors. Working with underrepresented young people, art enabled their voices to be seen and heard. Providing a workshop for refugees and locals in Berlin, paper tablecloths and coloured pens allowed individuals to draw their story and see the connections between cultures, experiences, and future dreams. Working with international organisations, art let the global audiences and topics to come together into one big picture and provoke discussion.
What else do you love doing?
I’m a huge geography nerd and love learning about the world. A typical weekend includes coffee with friends, trying to escape the hustle of London to find a park or woodland, listening to 80s music, and reading any book I can get my hands on. I also have an unhealthy obsession with plants – my tiny apartment is pretty much a 1:15 human to plant ratio.
Please do get in touch if you feel visual communication could benefit your social and environmental purpose, or if you just want to find out more!