Great to see accessible #visuals being used by the @bbc to increase understanding (and hopefully correct action) on #recycling.
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However...getting real for a second, even I - armed with a masters in sustainable development - find recycling confusing sometimes. We have to manually sort our recycling, and I sometimes get to the bins (which are a mile from our house) and realise that I have forgotten to cut off the plastic spout of a cardboard soup pack, or really take care to get that last bit of peanut butter out of the jar.
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If one item is contaminated (i.e. visible bits of rotting food or lots of oils) or the wrong type of material is added to the bin, then often the WHOLE MASS OF RECYCLING is taken to landfill.
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It's easy to give up at this point but I urge you (and me) not to!!
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One thing to remember is that the lovely icon above means REDUCE, REUSE, RECYCLE. It goes in this order for a reason...
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1. Reduce your waste by buying cheap netted grocery bags that you can put loose foods into. Write to your MPs and supermarkets to campaign for plastic free supermarket aisles.
2. That peanut butter jar can be sterilised and become a new jar for storing nuts or dried fruits.
3. Visuals like the one posted here can be used to prompt you to really know what to recycle and how to do it.
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These actions are easy and give us everyday consumers some form of agency back in a world where doing sustainable things is often limited to those with knowledge/choice/finances/time.
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BENEFITS OF VISUAL COMMUNICATION!
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No. 2 - ⬆️ understanding and knowledge retention.
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Did you know that 60% of us are visual learners? Just think back to having to memorise something complicated...how many of you used drawings to help you remember it? I sure did - flow charts, symbols, even the colours on the page helped me to remember things.
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The same applies to visual communication. EnviroVisuals provides real time visual minute taking at events. The colours, layout, drawings, key quotes - All help you to remember the core messages of the event and retain it for future discussions.
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